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Search engine shows the meta description mostly when the searched for pharsed is within the description.Meta description is a snippet which describes the overall summary of page content.If your website is based on html means you can write article on your style and keeping which you want and header tag and give it to website developer and tell them the content should come like this only.For suppose you are writing any lengthy article means you can use this like heading for the topic and etc. In wordpress there are 6 from h1 to h6.If you are writing an article on wordpress means this header tages are very useful and it attracts the visitors by showing this header tags.Header tag() is used in html will usually in title of a post or emphasized text on the page.While writing the concept it should be impressed by the visitor and they should say wow what a story or article written by him/her. For example you will see in some movies strategy drama will go on and make the people feel bore who are sitting in the theatres. So it will attract the visitors and make them to live for long time and attract them about the story what you are writing. While writing an article please maintain 3 to 4 lines of words for each paragraph.For suppose if you are writing an article in wordpress and trying to publish or post in your website try to write atleast 300 -500 words about your products or anything else what you are willing to write.Content optimization is very important and it is a key part for seo without content it is impossible to rank your site in search page results.Not more that if you will write more than that means in search engine result page it will show but visitors will not show interest also to click on that lengthy title means. Title tag character length should be 55-70.Tiltle tags are displayed on search engine result page and clickable for a given headline and are important for usability for seo and social sharing.Seo title tag is very important while writing any article about their business or any subject to publish in their website.There are 13 types of optimization in on-page optimization It is a practice of optimizing individual pages in order to rank higher and earn more revelant traffic to website via search engines.
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On-page seo means what we do for our website. Seo means search engine optimization it is a process of optimizing our website to get unpaid ,organic traffic from search engine result page.